About Demedash Effects
Demedash Effects is a one-man company run by myself, Steve Demedash.
I’m more interested in creative satisfaction than making as much money as possible. I’m happiest when I’m putting out work that I’m proud of, and won’t release new products until I’m happy with them. Perfection takes time, so development times are long, and releases don’t happen as frequently as they do from companies that have more staff and more focus on cash flow, but I’d like to think that the end results speak for themselves.
My design philosophy goes something like this: start with an interesting way to approach an effect. Make sure it has a fantastic core sound when set in the most vanilla setting, then look at ways it can be extended linearly in other strange directions to take it to weird and wonderful places.
This isn’t the kind of approach that you can sit down, map out, and get working quickly. It’s more of a process of discovery about what works and what doesn’t. Typically, my goals outpace my capabilities, and I need to learn a lot to get something working how I’d like.
When is something complete? When I have in front of me a pedal that is easy enough to twist a couple of knobs and find a great sound, but is also deep enough that I can play it like an instrument when sound passes through it.
To expect my pedals to be the weirdest ones out there is to miss the point. The weirdest pedals out there usually only do that one thing well. My designs are meant to sweep over an enormous swath of territory from vanilla to several different kinds of strange, and work beautifully at each and every point on that map.
When you buy a Demedash Effects device, you’re buying something I’ve designed and worked on from bottom to top. Concept, experimentation, circuitboard layout, enclosure art, user manual, assembly, testing, box design, swag design, everything. I don’t hire out any creative work and I do most of the rest of it myself as well.
I post to Instagram at @demedasheffects perhaps not as regularly as I should, but regularly enough that it’s worth following for cool tidbits from the shop, updates and my habit of floating ideas on there. For communiques that cut directly to the point and offer pertinent information, my mailing list is the place to go. I send out newsletters whenever a new release is impending or has arrived, but don’t spam anyone unnecessarily. Sign up to the mailing list to be in the know.
Cheers,
Steve Demedash,
Winnipeg, Manitoba, Canada